At Welbee’s, giving back is a shared mission between the brand and its community. This impact would not be possible without the generosity and loyalty of Welbee’s customers, who consistently show that everyday shopping can create meaningful change.
Throughout 2025, thanks to its loyal customers, 1.4 million loyalty points were donated through the Welbee’s App, resulting in a total of €10,000 raised for NGOs and charitable organisations. This achievement highlights the power of collective action and the strong bond between Welbee’s and the communities it serves.
By actively reminding customers to donate their points through the app and across its communication channels, Welbee’s ensures that giving back remains at the forefront of the customer journey. These reminders are not simply notifications, but a call to transform loyalty into real social impact.
Every January, Welbee’s further strengthens this initiative by topping up and matching the total points donated by customers in the previous year. This means that the generosity shown in 2025 is once again multiplied, extending the reach and effectiveness of each donation.
Through the Welbee’s App, customers are empowered to choose where their points are donated, making them active participants in Welbee’s social responsibility efforts. The concept is simple yet powerful: shop, earn points, and give back.
In addition to this milestone, Welbee’s supports a wide range of organisations through loyalty point initiatives and direct corporate donations:
- L-Istrina
- Soup Kitchen with St James Hospital
- Male Cancer Support for Movember
- Europa Donna for Pink October
- Malta Autism Centre
- Ursuline Sisters
- Fondazzjoni Sebħ
- EFRU
- YMCA & Homebound
- Amigos – Missions to Kenya
Each partnership reflects Welbee’s commitment to compassion, inclusion, and long-term community support.
Looking ahead, Welbee’s is expanding its social responsibility efforts beyond financial contributions. In collaboration with YMCA, Welbee’s will also support the restoration of shelters for homeless individuals in Malta by offering employee volunteering for maintenance and refurbishment works. This initiative marks an important step in combining corporate responsibility with hands-on community involvement.
Above all, this achievement stands as a tribute to Welbee’s loyal customers, whose generosity and continued support turn loyalty points into a powerful force for good. Together, Welbee’s and its community are proving that loyalty can go beyond rewards and become a driver of real, lasting change.
